![]() Which data should you use? CRM, order, web- and app behaviour, advertising cost? The answer is all of them and all in one place. Truthful and unified because with the right setup, the data is being cleansed, deduped, modelled, and stored in one place and not shattered in applications.Ī CDP is essential in executing a privacy-safe first-party data strategy, as I've written about before. A CDP helps businesses understand their customers since it creates a truthful and unified view of customer behaviour, transactions, and products. In a Customer Data Platform, data from different sources are stored and used to integrate applications and analyze data. In this article, we will share more details about a Customer Data Platform and what the benefits are. If you are asking why your business should consider using a CDP, you are at the right spot now. ![]() Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP).
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